The goal of the project was to identify the most critical issues and ideas for possible future improvements in the navigation usability of the Go3 TV app.

Conducting qualitative usability tests with specifically measurable metrics allows us to validate whether the new navigation solution solves the previously identified issues.

Before the age of active use of AI, best course of action here was to manually create and link a large scale prototype in Figma, using keyboard keys as initiators of each action so you could navigate freely in the scenario. This way it was possible to showcase the client’s navigation design ideas to new and existing clients so we can gather feedback.

Fun part in this project was to do an unconventional usability testing using only TV interfaces and observing usability patterns with a TV controller remote. The bluetooth TV remote was linked to the laptop and keybinded to perform specific actions in the prototype. After that it was a simple HDMI cable to the TV so a person can visualise this television experience as close as possible.

After testing the old interface vs. the new one with asking people to do the same tasks, it was quite clear that new design performed much better and our client had a nice assurance that this could work.

Together with general insights we were also able to catch some smaller bugs and things that still could be improved or tested later.