Go3
The largest streaming platform in the Baltics, offering a wide range of films, series, animated films, live sports and TV channels.
External UX consultancy and prototyping skills are crucial for transforming the client’s project. Gaining insights from an outside perspective and obtaining qualitative user feedback are essential to determine if the client’s design vision effectively helps users navigate the TV platform with ease.
Year
2025
Website
My role in the project
Large scale prototyping & qualitative usability testing
Made together with
TRY Dig Latvia
Total project length
2 months
My role in this project
The goal of the project was to identify the most critical issues and ideas for possible future improvements in the navigation usability of the Go3 TV app.
Fun part in this project was to do an unconventional usability testing using only TV interfaces and observing usability patterns with a TV controller remote.
Conducting qualitative usability tests with specifically measurable metrics allows us to validate whether the new navigation solution solves the previously identified issues.
